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Migaia

Worked Skills

This project involves launching a campaign for a new model of bulk grocery shops without packaging, aimed at encouraging consumers to switch to bulk and non-packaged products. The objective is to establish a new sub-brand for Migros, which is the largest Swiss retail company with a market share of around 25%, operating various retail outlets across Switzerland.

The key challenges for this project include developing a distinctive brand identity, creating messaging that resonates with the target market, identifying suitable packaging alternatives, and effectively implementing the new model.

 

The assignment also involved researching the target market and studying competitors' visuals and communication strategies, ultimately leading to the development of a new brand identity visual.

  • Research

  • Problem-solving

  • Time management

  • Risk evaluation

  • Attention to detail

  • Organisation

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Tools used
 

  • Adobe Software

  • Webflow

Challenges

Project Management

  1. Development of a project plan and define needs
     

  2. Get to know the target audience and competitors
     

  3. Creation the new brand identity design
     

  4. Development messages and communication strategies
     

  5. Design messages and launches
     

  6. Design of advertisment
     

  7. Project presentation

  • Developing a cohesive and effective brand identity that aligns with the overall brand image of the supermarket.
     

  • Finding suitable packaging alternatives that align with the sustainable goals of the project and enhance user experience.
     

  • Designing an effective store layout and signage to promote the bulk shopping experience.
     

  • Facilitating an easy and efficient shopping to provide a positive user experience.
     

  • Developing messages that encourages consumers to switch to bulk and non-packaged products by highlighting the benefits of the new model to change consumer behavior.

Manifesto

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The aim of the Bugatti Play and Learn Adventure! is to transfer the history of this popular brand of Bugatti, in an educational and heuristic way, through a variety of fun accessible activities to all children.

Target

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Accompanied children 5-9 years olds

  • Encourage the next generation's culture and Bugatti's history

  • Strengthens adult-child relationships -> Shared activity

  • Disabilities -> Place adapted

Project

Design

Research & Implementation

Marketing & Communication

Learned Key points

  1. Developing a comprehensive understanding of brand identity before working on it.
     

  2. Gaining experience in cross-functional tasks & Multitasking
     

  3. Developing problem-solving skills, finding creative solutions to problems and work with limited resources
     

  4. Creative thinking to come with unique ideas for messaging, design, and communication that stand out from competitors.

Design Project

Manifesto

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The Swiss leader in mass retail is launching a new model of bulk grocery shops without packaging to encourage us to change our consumption patterns by favouring bulk and non-packaged products.

Target


Core: Swiss M/F 25-34, concerned about responsible consumption
Secondary: All Swiss people looking for a better way to consume

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