Migaïa

Today, each Swiss inhabitant produces on average more than 700 kg of waste every year.  

Migros being one of the largest retailers in Switzerland, they decided to open a large bulk store to decrease the amount of packaging.

The campaign #IPROTECTMYPLANET aims to encourage the population to feel concerned about the environmental situation, The common thread of it is therefore to create a link between the usual activities and the bulk purchase.